The Lie Social Media Tells You About Being Rich

Hey Ambitious,

A few years ago, I was at a dinner where a guy pulled up in a Lambo, ordered the $1,000 steak, and flexed about his crypto wins.

He looked rich. Six months later? Gone. Vanished from socials.

That moment reminded me of a timeless truth I first read in one of my favorite books: The Millionaire Next Door.

Even before social media, people have always tried to look richer than they are. Now?

The illusion is everywhere—and it’s messing with our idea of what real wealth looks like.

Here’s the truth:

Most actual millionaires live below their means, invest consistently, and avoid flash.

Here’s how real rich differs from the “social media” version:

1. Day Trading vs. Index Investing

Flashy traders might go viral, but most wealth is built quietly through long-term investing in boring things like index funds and 401(k)s.

2. Luxury Cars vs. Reliable Rides

Most millionaires drive what makes sense, not what turns heads. Why? Because freedom > flex.

3. Fancy Dinners vs. Financial Discipline

Real wealth isn’t steak and champagne every night—it’s knowing how to manage your money and cook a great meal at home.

4. Looking Rich vs. Being Rich

Looking rich costs money. Being rich creates it.

RYSE – The Smart Bet on Smart Homes

I recently came across RYSE—they’re doing something clever in the booming smart home space.

While brands like Ring and Nest owned security and climate, RYSE is doing the same for window shades.

Their tech installs in minutes—no expensive replacements—and they’re already in 127 Best Buy stores.

With a public offering live at $1.90/share, it’s worth a look.

Invest today and receive up to 25% in bonus shares.

(Informational only. Past performance ≠ future results.)

Your Next Steps

What to do now:

Audit your habits—are they helping you look rich or be rich?

Stick with what works: save, invest, and stay consistent.

Let go of the flex. Play the long game.

💌 Enjoyed these insights? Don’t keep them to yourself. Forward this newsletter to someone who could benefit.

Stay wealthy,

Be Wealth Operator

PS: If you’re curious about how I fund this newsletter, check out my favorite partner this week — RYSE 

This Smart Home Company Grew 200% Year-Over-Year…

Ring and Nest transformed security and climate control—now RYSE is doing the same for window shades.

With $10M+ in revenue, 127 Best Buy locations, and expansion into Home Depot in 2025, RYSE is positioned to dominate the smart shade market. Their patented retrofit technology makes automation easy—no costly replacements needed.

The smart home market is booming, and RYSE’s public offering is live at $1.90/share. Invest now before their next phase of growth.

Invest Today and Receive Up To 25% in Bonus Shares

_{Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.}