Shrinkflation: You’re Paying More and Getting Less (Without Realizing It)

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Why You’re Paying More and Getting Less

Ever feel like your money doesn’t go as far as it used to? You’re not imagining things.

Let me tell you a quick story.

Not long ago, a bag of chips cost $2.99 for 16 ounces. Fast forward a few years, and for the same price, you’d only get 12 ounces… then 8 ounces. Today, if you want the original 16 ounces, you’re paying $6.29.

This sneaky trick is called shrinkflation, and companies use it to make you think prices haven’t changed—when in reality, you’re getting less for your money.

Why This Matters

Shrinkflation is just one way inflation erodes your wealth over time.

Even if you’re earning more, rising costs and shrinking value mean your purchasing power is under attack.

How to Fight Back

Here are a few millionaire-tested strategies to stay ahead:

1. Invest, Don’t Just Save – Keeping all your money in cash is a losing game. Inflation eats away at it every year. Millionaires invest in assets that outpace inflation, like stocks, real estate, and businesses.

2. Bulk Buy Smartly – Essential goods like food, toiletries, and household items are shrinking in size. Buying in bulk (when prices are low) helps you lock in better deals before costs rise further.

3. Look at Unit Prices – Instead of just checking the sticker price, compare the cost per ounce or per item. This exposes shrinkflation and helps you get the best value.

4. Create Income Streams – Inflation hits hardest when your only income source is a paycheck. Millionaires hedge against this by creating multiple streams of income—whether through side businesses, investing, or content creation.

Final Thought

Shrinkflation isn’t going away.

The real question is: Are you prepared?

The people who understand how money works don’t just survive inflation—they profit from it.

To your wealth,

Be Wealth Operators